Magnetic Man - Competition Brief

Quick one day turn around for the student union/cockpit competition.

Screen Yorkshire Promo Leaflet

Andrew sent me some samples of the flyers they had printed. These do look rather classy. Really impressed with the way the identity came out.

Urban Outfitters

These are my proposals for the Urban Outfitters brief, which I pretty pleased with. Both are based on the same concept of scene fashion, yet both are entirely different aesthetically. The first is a much more grungy style and is a modern take the sex pistols cut, paste, and photocopy style (the model is Paris Hilton). Where as the second one is an illustrative piece based on irony and questioning individuality. Hopefully one will be picked to feature and we will see what happens.

The deadline isn't until the 17th but I wanted to get them done quickly as something like this in industry would be turned around in a day.

Edge Magazine

Due to my work for Screen Yorkshire recently, I finally have something published in a main stream environment. This is from this months edition of Edge magazine, and although small, it does feel rewarding to have my artwork in the public domain.

I hope to have some of the promo material that was printed for the event soon too.

There is also a website dedicated to the event which can be view here.

Screen Yorkshire Brief

Now that the work is sorted and also with the news it's going to be printed in Edge magazine in the next few weeks I thought that I should post the work I did for Screen Yorkshire starting with my proposal boards to the changes I made, to the development I did after revisiting it.

The brief was to come up with something to front Screen Yorkshire's 3D conference '3D: In Your Face. The brief was wide open in terms of the style and colour pallette but it must be simple and effective in small and large formats as well as be suitable to be used across both print and web.

background info

3D: In Your Face is a two day conference in October which will examine the latest developments in 3D across different platforms – film, games, TV and interactive media. New developments in 3D technology have brought films such as Avatar to the screen and the games industry is making major steps forward in this area. The conference is targeted at the industry from these sectors and speakers will be industry experts in these areas. It is expected that delegates will largely be from the North but the conference will be open to all, and also to those who have an interest in the technology e.g. students in these areas. The conference will focus on games and interactive media on day one and film and TV on day two so that people can attend only one day if they want. There will be a small fee to attend the conference.

I decided to go for a 'retro' looking graphic style because I knew that if I did something that looked futuristic it might cheapen the conferences' content. I proposed two totally different design directions in the hope that atleast one would turn out favourably. One drew on an old sci-fi design direction kinda like star wars and the other was made to look like an 80's 3D effect.

Open publication - Free publishing

They chose my second design direction and from then on I worked with them on colour variations and submitted the finals. They wanted to use the green colours associated with their brand. I personally didn't like any of these but that was what the client wanted so I presented them the best I could.

Open publication - Free publishing

After that I decided to go back to the stuff I'd done and tinker with it a little to fill the space more appropriately to what I had submitted before.

My First Invoice

Hopefully this is the first of many. Screen Yorkshire requested one for the work I did for them and I am thankful for the enterprise knowledge I gained so I could put one together. This will be sent to them once they agree to the artwork and I can sign the job off. This has been a good experience for me and although I won't be dealing with printers I feel much more positive now that I can see how I can make a mark on the industry and actually see some sort of reward for it.

The most rewarding part is that my work will be out there in the real world and that can only be good for me and my plans for the future.

Portfoliozines

These are both the portfoliozines I have created in full. I decided to upload them to issuu and post them here. I plan to make a third edition during the coming year. That will have a much more focus direction and hopefully feature more industry work.

Comments are welcome as always..

Open publication - Free publishing

Open publication - Free publishing

Magazine Spreads

I wanted to get back into type and layout to satisfy my own ends with a view to a placement at the Leeds Guide. I didn't want to send them the portfolio I have sent others, I wanted to create a pdf of publication work in the hope that it will catch the eye a little better.

I heard some good advice that I should redesign spreads I have read to see if I could make them better or just any different. With that I have also added some of the spreads I have done over the past two years.

Open publication - Free publishing - More mag. spreads

Screen Yorkshire

After completing the 3D: In your Face brief, today I met with Screen Yorkshire representatives to discuss the development and delivery of my chosen design. I was happy with what they said they wanted to change and that some elements needed tweaking such as colours and backgrounds.

I recieved the guidelines for logo and information on what pantone colours to use. I was really glad I submitted my work because it felt like a good experience, and now I have to invoice them once I submit the artwork.

I asked about printing and how they would go about it, but they already have contacts so I was happy to sign the artwork off to them. They assured me that my name would be somewhere on the flyers they distribute and that they would keep me informed about any further opportunities.

I gave them a copy of my portfolio on CD and told them to keep in touch. It's another contact worth having.

Portfolio CD

I decided to make a digital version of my portfolio that I could take with my for my meeting at Screen Yorkshire. I used the CD tins I had left over from the digital module and branded it a very simple and inexpensive way.

I'll present it at the end of the meeting and hope I get some more work from it.