Aisle one.net | Typography

Posted: Monday 3 May 2010 | Posted by Adam Townend |

I came across a new resource today, which I will undoubtedly use again as it has some stunning pieces on it from designers and agencies the world. The examples I have posted here are all typography based as that is the basis of my design practice for this brief and hoefully my focus for the rest of the year.

The first example was designed by Australian agency, Hofstede Design. It's a double sided A2 for Tobias Frere-Jones which promoted Tobias' visit to Melbourne for a conference and typographic masterclass.





I like how the poster would be folded and opened to reveal more information. Each panel works alone but once fully opened it still holds up visually as one piece of work.


















The next piece of design is from Tank Boys, a multidisciplinary Venice based studio.

I am unsure about what this piece represents or whom it was designed for but the tankboys website is jampacked with typographic print design, which all looks a little similar but has a clear design aesthetic taste that is easily recognisable.















This is poster designed by Barcelona based design agency, Astrid Stravo created for the International Piano Competition in 2007.
It holds solid ties with the Swiss/International typographic style I am looking to adopt to use for this brief.

It has a clear hierarchy and is precise because of the grid system imposed. Once again, like most pieces associated with the swiss approach the type of choice is sans serif.












This minimalist approach taken by freelancer Peter Bruce. The prisoner dillema is a game and these are the visuals created for it.

My only reason for the inclusion of this piece was down to the use of the itallicised typeface which gives the visuals a different dimension. I also like the use of the coloured stock as a way to add colour to the one colour print job. Seen as my product is budget product, this may be of use to me.



This is a booklet created by well known agency, Design has no name. It is a publication based on the life and work of Oscar Wilde. Although some of the type is a little hard to read and/or understand. There is still an obvious grid system in place but the type pushes the grid to its limits. It's a clever piece of work, which engages the audience and gives them the facts they need, which is the same thing I want to do.


















The next examples come from Studio Sport. These are examples of some of their publication work. This is a redesign of the annual report of the Museum der Kulturen Basel (museum of ethnology). Due to some corporate identity relicts, we had to use the old format and the typefaces.






I love the simplicity of the layout designs. The simple grid imposed here helps create some continuity throughout the publication.











Aisle one is definitely a resource that I will continually pull designs from as the quality of the things I have found thus far have been so good.

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