End of Module Evaluation: OUGD202

I felt the research I gathered for the digital brief was appropriate not only to the subject area but also of interest to my target audience. I made a point of selecting both printed and digital material so that I had a broad range of research as a base for applying the right target audience and developing a meaningful concept. I tried to gather both statistical and visual research to inform my ideas. For example the selection process for footballer inclusion was based on my questionnaire results as well as my own understanding. The visual research proved that there was quite a strong visual base for developing my ideas.

I got to grips with the new software quite quickly and that meant I could experiment with ideas and change them and develop as I broke new boundaries with the software. I tried to stick to the storyboards as often as I could until the graphics I wanted to present were too technical for me to lay down on paper with any degree of accuracy. I knew that I could always come back to the drawing board and think about what I wanted from the sequences rather than what I could achieve when allowing software effects to dictate my progress. In the end I learned how to do everything I wanted to do from the ideas I had.

The quality and the depth of my development definitely was more apparent on screen. I think once my ideas were on screen they came to life. It was a difficult task working with such a long piece of footage and so I decided early on to break the time down into mini sequences. This helped me focus down on one section at a time. So, for large periods I was working with 10 second sequences even though the final resolution would be 50 seconds long. This meant that everything was clear to me. In the end everything came together and my ideas developed through testing different ideas as well as trying different combinations of colour.

I believe the relationship with my blog has helped my organisation and there is a clear development shown and I think through updating my blog daily and sometimes more than that I have kept on top of what I wanted to achieve and could always look back and see what I have done with a click of the button. This process has kept me organized and focused. The presentation of paper based work is still a little suspect, I don't have a nailed on format that I adopt and so the paper work is usually a little muddle and all over the place, which sort reflects my mindset at the start of a brief (I should buy a presentation folder to organise my development sheets). I try visualize as much as I can on paper but I would say that digital submission has helped me play to my strengths and organisation of the blog allows me to document my research, ideas and finals accurately and with a much better finish than if I was submitting sheets of paper with my analysis on.

I think my finals were really successful. The design direction, I feel, was spot on for my target audience, and those sentiments were echoed by friends and peers. I think the aesthetic quality reflected a professional standard that was supported by an appropriate body of visual research. The packaging turned out nicely. However, the packaging net on my design context might have given the project a real buzz, it's just a pity I didn't find it earlier. I am not going to dwell on that though, I felt the project went really well and I felt I worked as hard as I could have.

The five things I would do differently are:
1. Seek advice or guidance from tutors even if I feel everything is going right.
2. Get more ideas down on paper before settling on a concept.
3. Relax a bit more and try to enjoy the project even when the heat is on.
4. Pay more attention to paper based work
5. More trying and testing.

Attendance 5
Punctuality 5
Motivation 5
Commitment 5
Quantity of work produced 4
Quality of work produced 5