Packaging for chocolate

Since my change of direction I wanted to get off to a flyer on my style of packaging seen as I have got long left until the dreaded deadline. I have a vision that my packaging is to be luxurious due to the nature of my concept. I want people to interact with my product and the packaging is part of that product, so the stock and the style design has to feel right.

I went straight to thedieline.com, which is a brilliant resource for inspirational packaging. I then went ahead and searched for chocolate packaging and picked out a few examples.

The first two examples are for Co Couture who produced hand-made chocolates. Before looking at examples I thought about using serif typefaces but seeing this example has altered my opinion that serif typefaces add quality and sophistication. I think this typesetting can be just as effective. I particularly like the use of a darker stock and the dark foil blocking. These examples were designed by Sort Design. Simplicity does appeal to me when executed properly and this could be an approach I could use for my outer packaging.


This packaging for Antoine Amrani Chocolates has that same feel of quality and fantastic execution with an injection of colour that lifts the whole thing. The logo sits wonderfully on the front of the box and the belly band adds a nice touch and helps the rest of the green to tie in. The materials are of a high quality and so the design benefits from this. Again, the type is not predominantly serif based. This was designed by smith design. (I know such a creative name for an agency)

Moving on to bars of chocolate, and Ruth Pearson has designed this typographic based packaging. I like the way she has used the space effectively and the so the text flows all the way to the bottom of the bar. I am not so keen on the typeface though. It seems a little too Art Nouveau.