Screen Yorkshire Brief

Now that the work is sorted and also with the news it's going to be printed in Edge magazine in the next few weeks I thought that I should post the work I did for Screen Yorkshire starting with my proposal boards to the changes I made, to the development I did after revisiting it.

The brief was to come up with something to front Screen Yorkshire's 3D conference '3D: In Your Face. The brief was wide open in terms of the style and colour pallette but it must be simple and effective in small and large formats as well as be suitable to be used across both print and web.

background info

3D: In Your Face is a two day conference in October which will examine the latest developments in 3D across different platforms – film, games, TV and interactive media. New developments in 3D technology have brought films such as Avatar to the screen and the games industry is making major steps forward in this area. The conference is targeted at the industry from these sectors and speakers will be industry experts in these areas. It is expected that delegates will largely be from the North but the conference will be open to all, and also to those who have an interest in the technology e.g. students in these areas. The conference will focus on games and interactive media on day one and film and TV on day two so that people can attend only one day if they want. There will be a small fee to attend the conference.

I decided to go for a 'retro' looking graphic style because I knew that if I did something that looked futuristic it might cheapen the conferences' content. I proposed two totally different design directions in the hope that atleast one would turn out favourably. One drew on an old sci-fi design direction kinda like star wars and the other was made to look like an 80's 3D effect.

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They chose my second design direction and from then on I worked with them on colour variations and submitted the finals. They wanted to use the green colours associated with their brand. I personally didn't like any of these but that was what the client wanted so I presented them the best I could.

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After that I decided to go back to the stuff I'd done and tinker with it a little to fill the space more appropriately to what I had submitted before.